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Founder of B+G, Luis has a 20 years experience in creating, positioning and designing brands in Brazil and Latin America. He has worked for innovation, branding and design projects in Brazil, Central America, Venezuela, Colombia, Mexico, Argentina, Ecuador and Chile. Besides working for regional and national strategic projects, Luis leads a multidisciplinary team and impulses the ambition and vision of CBA B+G in the continent.
Head of Business
Ludovic post-graduated in Marketing at UCA Buenos Aires. He started his career in New York and Madrid as brand manager and then worked as a Branding Strategic Planner in Argentina and France. Ludovic firstly joined CBA in 2006 as International General Manager. He was in charge of the international growth, management and performance of the network. He then moved to New York for an entrepreneurial project for 2 years before becoming partner of CBA B+G to manage the regional expansion.
Head of Strategy
Alejandro leads the co-innovation strategic pillar of CBA B+G. His experience involves the development of business solutions for different powerful brands in several industries and categories. Before, Alejandro worked eight years managing innovation and marketing in FMCG companies such as PepsiCo International and Danone. He managed Frito Lay and Danette brands, as well as he created and leaded the Innovation area for Frito Lay Mexico and United Kingdom. Alejandro holds an MSc in Innovation, Creativity and Enterprise Management from Newcastle University and a BS in Business Administration from the InstitutoTecnológico Autónomo de México.