NUMEN is a water that combines luxury with health to satisfy the consumers that appreciate the small pleasures of life, from going to an elegant restaurant to a familiar environment. It is a Neo Lux brand, and belongs to a category with the highest quality and design standards and, at the same time, affordable to a large number o people willing to turn every moment essential and surprising.
The constant search of consumer for new experiences has inspired the creation of the name NUMEN, meaning ‘inspiration of the artist’, a creativity that flows. The brand already existed in the Market, but was in need of a new personality, from branding to packaging design. In this scenario, CBA Graell was challenged to develop a luxury bottle for a product positioned as ‘quality dream bottled in a provocative vial’.
The design started from a baroque frame, combining contemporary colors such as pink, black and Golden to update the classic codes of the package, which placed it one step ahead in the category. The new visual identity allowed to explore the branding applications under many aspects: luxury packaging, gifts, institutional, stationary items, magazines and websites ads. So, a new meaning for luxury was born, stimulating senses and inviting people to dream and transforming NUMEN into a source of inspiration for its consumers.