Alura, Alura
A brand in constant evolution



Alura is a Colombian startup from the pharmaceutical market, with animal health and nutrition products, a global mindset and local relevance. The project’s challenge was to create a name to bring the company to life and build an image to represent its essence: knowledge and technology, side by side, to ensure well-being and life quality for the animals’ lives.

True Vision

In order to launch the new company in an innovative way and promote its approach toward the target, we searched for the balance between emotional and rational. We elevated the brand’s heart and transmitted its values with credibility and trust. We also noticed that their present effort was allied to a future concern, and that was exactly the necessary thing to guarantee the construction of a valuable portfolio for Alura. That said, our branding know-how was applied to deliver a unique and humanized work.

Creative Expression

Facing the brand’s ambitions, we detected opportunities and studied the existent visual codes in the market. So, we went ahead developing the positioning and, according to the essence, a humanized personality appeared. The insight for the name came with the words ‘future’ and ‘cure’, which sonority suggests a salute. The idea of uniting two sides, science and people, resulted in a short, positive and easy to pronounce title.

Our expertise was useful to transmit the idea of an uncomplicated pharmaceutical intelligence. The visual identity got vibrant tones, clean typography and a draw that portrayed the archetype’s lightness of the caregiver brand. In other words, the design proposition was to balance the brand’s scientific concept and the people-driven service in a perpetual motion. This is the startup spirit, always in search of new solutions!


CBA B+G Latam

Rua Álvaro Rodrigues, 403 - Brooklin 
04582-000 - São Paulo, SP - Brasil

Map and directions

Phone +55 (11) 5090 1460


© 2017
All Rights Reserved.

We are a network of 11 offices around
the globe, working on projects for more than 30 countries.

CBA Global en
CBA France FR / EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA North America EN
CBA Latin America PO / ES / EN

Type your search and hit return


First Name

Last Name

Email address

You will need to confirm your address to activate your subscription
By clicking “Subscribe Now” you are agreeing to our Privacy Policy.

Terms and conditions

The information displayed on this site concerns all CBA Paris entities. These companies are referred to hereafter by the name « CBA Group ».

> Property rights

All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright. Any reproduction, representation, use or adaptation, whatever the form, of all or any element of this site without the written consent of CBA Group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brands copyright:
All named and logotyped brands, and other distinctive signs, which appear on this website are CBA Group’s property and/or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs is prohibited, except with the written consent of their owners.

Links generation to
The website allows the set up of a hypertext link pointing towards its content, except using the technique of « deep linking », i.e the pages of should not be integrated within another website’s pages, but should be accessible through the opening of a new window. This authorization does not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could harm sensibility or cause public disorder.

> Website editor’s responsibility

Website content:

CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Group reserves the right to amend, at any time and without notice, the content. However, CBA Group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access:
CBA Group companies cannot be held liable for any incovenience or damages related to the general use of the Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links to other sites:
The site might include links to other Internet websites. Given that CBA Group can’t control these sites, CBA Group cannot bear responsibility for their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA Group cannot be held responsible for any damages or loss related to a trust relationship relating to the content, goods or services available on these sites.

> Privacy policy
Visitors are made aware that all personal date collected on this website are automatically processed. Data collected are kept confidential and are for the exclusive use of members and services of CBA Group. These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978. It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a letter to:

Rua Álvaro Rodrigues, 403 - Brooklin
04582-000, São Paulo, SP - Brasil

or by sending an email to