Chandon Rosé is just perfect to celebrate the multiple and generous love of those who share the pleasures of life. Each moment gets a special touch with it. The pinky color and the refreshing, slightly fruity flavor are perfect to distinguish unique occasions.
Our proposition was to capitalize Valentine’s Day to promote Chandon Rosé with a 360º campaign, including activation actions at the consume spots, POS materials, social media, and a thematic packaging with a gift associated to the consume occasion. We talked about love in a more comprehensive way in order to impact more consumers.
We expressed this multiple love with a mosaic design, where the pink color predominates with manifestations and images that reflect different kinds of love, not only among boys/girlfriends. The tone of voice is close and sophisticated. The graphic solution comprehends a wide collage of details that tell stories, reveal memories and bring back renewed sensations.