Last year, Chandon extended the new year’s celebrations for the whole summer, joining the cool and sparkling atmosphere of the most festive season in Brazil. Verão (summer) Chandon has conquered its target and became a state of mind, returning in 2017 to do it all over again.
This year, the project’s objective was to follow the concept evolution, translating the positive euphoria around the holidays season, the best beaches and parties, with the cool and fancy way of life of Chandon.
And it was the good things of life that inspired the Verão Chandon identity during 2016/2017. Thought to be replicated in a constant way in different materials and points of contact, from the package to the digital, the new campaign brings a color explosion and superposed forms, where drawings and paintings as patchwork bring reference to the elements and sensations mixed during summer days and nights, finding their best expressions: leaves, flowers, shells, feathers, and confetti that interact and dance by the best Brazilian rhythm.
As fancy and sparkling as Chandon, once again the campaign shone and brought shine to the season.