Heineken is the most international brewery in the world, with a successful history that began in 1864, in Amsterdam, consolidated with the production of great beers and great brands. In order to promote Heineken’s 250 ml bottle release, there was a necessity to create a special package to send to 28 trendsetters such as journalists and brand ambassadors.
Thinking about the new package size that allows the consume experience of ice-cold and ‘super cool’ from the beginning to the end, we faced the challenge to create something easygoing and with Heineken’s style, at the same time reinforcing the benefit. Our crucial point was to adequate the creative idea to the small scale production.
We started with an EVA case and an inside thermal laminated substrate that helps to keep cold temperatures, also working as a teaser with the bottle shape. The case also presents the brand in bas-relief and a tag hanged that invites to trial with the title: ‘Your Heineken super cool from the beginning to the end’.