Every Valentine’s Day, Chandon prepares a special campaign with promotional packaging and window stores, besides promotional actions with partner restaurants. For these actions, CBA B+G developed the key visual and materials.
The challenge was to create a sophisticated concept, updating traditional elements from this special date such as heart icons and pink color.
The bottle cork wire expresses a heart shaped form with the love word, with a light and beautiful pink color. Traditional Valentine’s icons in a modern and trendy way, without losing its sophistication and recognition power.