CBA B+G was invited to develop the logo and packaging for a new premium product line for Nazca Cosmetics. It should stand out from the other lines, inspire technology and modernity, reinforcing the company image as innovative and expertise in hair care.
The challenge was to develop a packaging concept that would inspire technology, modernity and expertise, presenting a premium product line, but still accessible, as it is.
To express the High Activity technology, with long-term action microcapsules, CBA B+G developed a bottle that consists on an inside layer shaped as a capsule and a second transparent layer. The superposition of the elements over the transparency and the view of the capsule layer inspire a lab concept, reinforcing the technology positioning. Besides that, each variety of hair treatment was represented by a vibrant color, bringing a fashion touch, according to the cosmetics universe.