The new boxes with Nestlé® mini bars offer a selection of self-indulgent products, through a mix composed of iconic Brazilian brands from Nestlé®. This launch was developed to reach the strategic goals from Nestlé® to reach the individual segment, for consumers in search of pure chocolates for someone special or a self-gift.
Three options of boxes were developed, with a nontraditional language. The design is focused on the emotional action of gifting, not using the product as the main protagonist but by using icons of traditional gifts made of chocolate shapes. The boxes messages truly reflect
the act of an indulgent treat and reinforce the images’ appeal, while the three different versions sign the gifts’ occasion or intention. It is a new way to represent a gift, from Nestlé® to its consumers.
The packages impactful effect follows a cleaner design trend with a strong image that highlights the product’s main benefit. The design reinforces the product on shelf, with potential to reach the market objectives from Nestlé®.