NESTLÉ BABY FOOD
To get a more attractive and competitive line, Nestlé chose to revamp the packages, with an updated design and compatible to the new lines oriented to the infantile target.
The new packages should highlight the products’ main benefits: selected ingredients, no chemical preservatives and with Nestlé’s quality and experience.
The guidelines for the design were based on three fundamental concepts: ‘Healthy’, Mothers’ Affection’ and ‘Fun’. Answering the doubts from the mothers related to the ingredients naturalness, we came with a proposition with more freshness, inspired on elements of organic and natural products. We identified the adequate graphic languages for each age group, reinforced with the presence of the Bo Bear character. The line was updated and reached the desired impact, with more visibility at the connection with the other lines.