Launched in 2000, Silicon Sentier is an association which supports the growth of digital economy and start-ups and which contributes to the development of an innovative ecosystem in the French Ile-de-France region. Several projects were initiated at the end of 2000’s, bringing alive its mission: la Cantine (the Canteen) is the first French collaborative space dedicated to digital players, le Camping (the Campground) embodies a new form of start-up incubators. Late 2013, Silicon Sentier decided to switch to a more meaningful brand, in order to encourage even more French innovation and to give its actions an international visibility. This rebranding would come alive first in a new unique place at the center of Paris, acting as a dynamic exchanges facilitator.
In partnership with Ogilvy Red and the Silicon Sentier team, CBA imagined a name that would translate this renewed ambition, and a brand universe that would express its power and commitment towards start-up or digital communities motivated by a project.
The chosen name is both simple and active, and connects the digital (‘numérique’ in French) and human dimension of the association and place: NUMA. The logotype takes the shape of 4 powerful and impactful letters, which suggest perspectives, and symbolize open doors on innovation. NUMA has been envisioned as a very visual and moving brand. It is animated by lively colors to express the vitality and diversity of start-up projects which the association hosts and supports, thus highlighting its partner and initiative accelerator roles.