NUMA, NUMA
2014
The new Parisian brand and place Numa positions itself as a key player on the global highly competitive stage of digital innovative hubs and labs.

NUMA

Background

Launched in 2000, Silicon Sentier is an association which supports the growth of digital economy and start-ups and which contributes to the development of an innovative ecosystem in the French Ile-de-France region. Several projects were initiated at the end of 2000’s, bringing alive its mission: la Cantine (the Canteen) is the first French collaborative space dedicated to digital players, le Camping (the Campground) embodies a new form of start-up incubators. Late 2013, Silicon Sentier decided to switch to a more meaningful brand, in order to encourage even more French innovation and to give its actions an international visibility. This rebranding would come alive first in a new unique place at the center of Paris, acting as a dynamic exchanges facilitator.

True vision

In partnership with Ogilvy Red and the Silicon Sentier team, CBA imagined a name that would translate this renewed ambition, and a brand universe that would express its power and commitment towards start-up or digital communities motivated by a project.

Creative expression

The chosen name is both simple and active, and connects the digital (‘numérique’ in French) and human dimension of the association and place: NUMA. The logotype takes the shape of 4 powerful and impactful letters, which suggest perspectives, and symbolize open doors on innovation. NUMA has been envisioned as a very visual and moving brand. It is animated by lively colors to express the vitality and diversity of start-up projects which the association hosts and supports, thus highlighting its partner and initiative accelerator roles.

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