Considering the good reputation as reliable and secure that the Graal Network has, a business and growth opportunity was detected, originating a new brand in the market for fuels: PETROGRAAL.
Knowing that the strength of a brand grows together with the adequate use of its applications, it was developed a complete visual identity project, considering brand design, stationary, uniforms and environment for the gas stations.
The visual solution was the development of a brand able to transmit strength, security and credibility with impact. The symbol, inspired on the highways curves, brings movement to the identity and a subliminal reference to the letter G, from Graal. The green color was applied as a source of clean and sustainable energy, red to add intensity and white representing the new and the clarity of the environment and the brand’s principles.