Sublime is a brand that has been part of the life and hearts of Peruvians since 1927. The history of Peruvians has never been the same since the first Sublime was sold in wooden carts.
CBA has been asked to rethink all the brand platform of Sublime brand; a full rebranding process including the research on brand properties, brand architecture definition and visual expression of the identity, look&feel and packaging system.
Starting from the brand essence ‘Recarga el buen ánimo de los peruanos’, our goal was to create a meaningful storytelling that should definitely impact Sublime’s consumers positively in their daily routine and take all the Sublime’s properties up to the iconic level that the brand deserves.
The new brand concept is an invite to appreciate the simple things in our everyday life where the role of Sublime is to keep our mood and transform the ordinary into the extraordinary. So, we can be positive, move forward and keep smiling :)
The positiveness and joy are present in all brand elements. The result is a consistent liven concept expressed in all touchpoints. Sublime’s new dress code is a smile so…
!Vístete con una sonrisa!