The Glen Silver's, The authentic Scottish experience
2017
Glen Silver's Scotch brand re-launch

THE GLEN SILVER’S

Background

Glen Silver's is a whiskey brand with Scottish origin which presents a blended
of 3 and 8 years and malts of 3 and 12 years.

This range of products is the result of a magnificent combination of the most distinctive Scotch experience in whiskey production. The raw materials selection, the malting process, distillation and maturation in barrels are accompanied by a whole centenarian art in this spirit drink elaboration.

However, the image, which was designed with the previous branding & packaging, did not represent its main attributes, making it necessary to relaunch its identity, from the bottle’s form itself to the brand and the packaging, in order to increase its perceived quality and make a tribute to its roots.

True Vision

Upgrade Glen Silver's image to build a strong, robust brand, full of personality,
that conveys its core values such as authenticity, quality and tradition.

Creative Expression

Based on the strategy defined, we bet on a redesign with character, elegance, tradition and history. In this way, we gave Glen Silver's identity through the volumetric design of a unique bottle that enhances the brand's aesthetic power.
On the other hand, we work with graphic codes, appealing to a more contemporary style, not forgetting the key elements of the brand that convey the its credibility.

All this has resulted in a revamped Glen Silver's which today has four references to captivate whiskey lovers.

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