Twinings is a very traditional and well-known tea brand in Europe and to make it’s official launch in Brazil with Portuguese-Spanish packs, they needed a strong visual concept that would translate the power of the brand, it’s history and expertise, but still aligned with the Brazilian consumer.
To work on the strategic communication concept that would encompass all the POS and merchandising materials, the challenge was to create a Twinings' look 'n feel with a special identity for the Brazilian market. We had shown that Twinings is an expert within the tea category, with high-quality products that are totally accessible.
To bring that to life, we developed a colorful concept, mixed with a premium and elegant black, composed with cups that represent each tea category (black tea, green tea and infusions) and graphic elements related to English icons. With those, we explained the different kinds of teas, which no competitors have ever done, and brought the English background in a non traditional way, but modern and trendy.