Twinings is an important and traditional tea brand from England, and after the success of its official launch in the Brazilian market on 2013, they had a new mission: bring to Brazil the tradition of collectable tins, which are very well-known around the world.
The challenge was to discover how to represent the flavors in a different and attractive way, preserving the brand essence, its tradition, but still making the designs elegant and modern.
The idea was to translate the flavors in a sensorial way and, at the same time, to use elements related to the varieties, already known by the consumers. Through a tasting process, the sensations that each variety brought were carefully described. From this point, the designs were created, combining colors and patterns that incite those sensations and elements that represent each variety.