The signage project for the Unimed-Rio hospital aims to fully be a part of the architectural environment design, as a guide for the user to easily get at his destination, independently and safely, without exaggeration.
A concept named 'Subtitles' was developed, where the visual communication plays a supporting role, like a 'subtitle', showing directions in a light and smooth way, allowing the architecture itself to naturally induce the flow, with a gradation scale of nature colors between floors, following the principles of the Brandcenter.
The signposts that compose the project were mostly developed on aluminum plates (material resistant to the sea salt corrosion and 100% recyclable in case of disuse of any piece in the future). We also suggested a water based automotive paint for being less aggressive. That facilitates the daily disinfection in the Unit, following sustainable construction proposition. For the directional flow signs, we suggested the base of the signs to be covered with laminated plastic, Moldau standard (laminate), following the same material adopted for internal architectural finish, reinforcing the 'Subtitles' concept with verbal and visual language design, guided by Unimed’s 4 pillars of communication: unity, confidence, happiness and diversity.