­­­­­A design strategy is impactful on creating business performance when it establishes an emotional relationship with consumers.

Designing Brands with Heart in Latam

CBA is a branding agency. We support our clients to develop and design branding, packaging design, customer experience and branded environment projects. Every project is the result of a strategic approach developed to allow the brand to increase its value. We leverage our lateral thinking to innovate and discover new opportunities.

Our international roots

Founded in 1982 in Paris, CBA is a branding agency, part of the WPP group Plc.

With 11 offices all over the world and more than 250 consultants, CBA offers a multicultural network with a global perspective.

CBA opened operations in Latin America in 2014, through a joint venture with 18 years old B+G design agency, from Taupe Group.

Our Latam mindset

CBA B+G was created in 2014 to answer a surprising business paradox in Latin America.

For the past 20 years, branding progressively became a repetition of over-used methodologies copied by many Branding agencies and leading to ‘cliché’ thinking, copied Brand Identities, uninvolved Branding agencies and impassionate designers. The result is the multiplication of brands and designs with a strong lack of personalities.

Branding lost his soul in a continent that is economically emerging, in our enthusiastic, lively and happy Latin American cultures and mindsets.

This understanding of the market is shared by both Luis Bartolomei (Founder, CEO and Head of Design of B+G) – and Louis Collinet (Founder and CEO of CBA). Luis and Louis have been sharing the same passion for design, the same key clients and the same vision for 18 and 30 years.

To strengthen its proposition in Latin America, CBA B+G gathered a team of partners: Ludovic Dapoigny, international ambassador of CBA network gathered CBA and B+G. He left Paris and New York to give life and impulse CBA B+G growth in Latin America, and Alex Espinosa, as head of innovation and strategy, who experienced more than 15 years of giving life to new products and brands at Pepsico and Danone, among others.

To give life to this vision, CBA B+G created tools to enable its teams of designers, our strategists and all our managers to observe and listen to the world, to challenge convention, therefore innovate and touch Latin American consumers’ hearts with unique design personalities.

CBA B+G branding proposition is to design Latin American brands that have a heart and to do it with our eyes, ears, minds and hearts wide open.


CBA B+G Latam

Rua Álvaro Rodrigues, 403 - Brooklin 
04582-000 - São Paulo, SP - Brasil

Map and directions

Phone +55 (11) 5090 1460


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the globe, working on projects for more than 30 countries.

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