Numen Premium Water, Fuente de inspiración
2017
Branding y packaging para la primera agua Premium española.

NUMEN PREMIUM WATER

Background

NUMEN es un agua que combina el lujo con la salud para satisfacer a consumidores que aprecian los pequeños placeres de la vida, desde una ida a un restaurante más elegante hasta un ambiente familiar. Es una marca Neo Lux, o sea, pertenece a una categoría con los más altos patrones de calidad y de diseño, pero al mismo tiempo es accesible a un gran número de personas dispuestas a hacer que cada momento sea esencial y sorprendente.

True Vision

La búsqueda constante de los consumidores por nuevas experiencias ha inspirado la creación del nombre NUMEN, que significa "inspiración del artista", una creatividad que fluye. La marca ya existía en el mercado, aunque necesitaba una nueva personalidad, del branding al diseño del empaque. Ante este escenario, CBA Graell ha tenido el reto de desarrollar una botella lujosa para un producto posicionado como “sueño de calidad embotellado en un frasco provocante“.

Creative Expression

El diseño ha partido de un marco barroco que ha combinado colores contemporáneos - como el rosado, el negro y el dorado - para modernizar los códigos clásicos del empaque, lo que lo ha puesto en un paso mas allá en su categoría. La nueva identidad visual ha posibilitado explorar las aplicaciones de branding bajo diversos aspectos: empaques de lujo, regalos, aplicaciones institucionales, artículos de stationary, anuncios de revistas y sitio web. Así ha nacido un nuevo significado de lujo que ha estimulado los sentidos, ha invitado a las personas a que sueñen y ha transformado NUMEN en una fuente de inspiración para sus consumidores.

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