Numen Premium Water, Fonte de inspiração
2017
Branding e packaging para a primeira água premium espanhola.

NUMEN PREMIUM WATER

Background

NUMEN é uma água que combina o luxo com a saúde para satisfazer consumidores que apreciam os pequenos prazeres da vida, desde uma ida a um restaurante mais elegante até um ambiente familiar. É uma marca Neo Lux, ou seja, pertence a uma categoria com os mais altos padrões de qualidade e de design, mas ao mesmo tempo é acessível a um grande número de pessoas dispostas a tornarem cada momento essencial e surpreendente.

True Vision

A busca constante dos consumidores por novas experiências inspirou a criação do nome NUMEN, que significa "inspiração do artista", uma criatividade que flui. A marca já existia no mercado, mas precisava de uma nova personalidade, do branding ao design da embalagem. Diante deste cenário a CBA Graell foi desafiada a desenvolver uma garrafa luxuosa para um produto posicionado como “ sonho de qualidade engarrafado em um frasco provocante.“

Creative Expression

O design partiu de uma moldura barroca que combinou cores contemporâneas - como o rosa, o preto e o dourado - para modernizar os códigos clássicos da embalagem, o que a colocou um passo adiante em sua categoria. A nova identidade visual possibilitou explorar as aplicações de branding sob diversos aspectos: embalagens de luxo, brindes, aplicações institucionais, itens de stationary, anúncios de revistas e website. Assim nasceu um novo significado de luxo, que estimulou os sentidos, convidou as pessoas a sonharem e transformou NUMEN em uma fonte de inspiração para seus consumidores.

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