D-Marin is part of the Doğuş Group, one of the largest private-sector conglomerates in Turkey operating in different sectors (banking, automotive, construction, tourism, among others) with a portfolio of 250 companies present in 30 countries and 4 continents. D-Marin was created to set a new benchmark in operations in marinas worldwide and is today one of the largest international chain of marinas in the Eastern Mediterranean and the Gulf region that promotes recreational yachting.
Since D-Marin started operations, in 2003, it has been expanding and diversifying through partnerships and acquisitions. The growth in businesses required a new brand positioning and visual image to unify the design system and brand expression.
Having worked together previously - CBA was responsible for the repositioning, redesign and brand architecture of Doğuş present corporate brand – we were now asked to join in a daring project, as grand as everything else about the Turkish conglomerate.
Enriching marinas experiences
Repositioning and unifying design system to distinguish marinas in the Mediterranean