When cuisine expertise aligns with store experience
Redesigning the visual identity for reaffirming excellence of Mediterranean products
Retail - Oliviers & Co
Couldn’t higher-quality olive oil, just like wine, be known as grand crus? It was under such question that, in 1996, Oliviers & Co was founded and since then has been building a story of acknowledgement as an olive oil gourmet provider to the world.
As part of its new brand moment – it was acquired by businessman Geoffroy Roux de Bezieux and anxious to speed up its growth in France and abroad, Oliviers & Co asked CBA to reinvent its visual identity, brand architecture, shop environment and experience.
A challenging work which comprised reaffirming the brand’s reputation of excellent cuisine, as much as rethinking its global exposure since the mission was also to update over 60 stores around the world.
The challenge was grand: conjugating brand’s renewal, keeping up its DNA and affirming its expertise, besides preserving its historical authenticity well-known by its franchisees, clients and partners.
We started off by revitalizing its visual identity, in order to reinforce its differentiation. For a better acknowledgement of the product abroad, the new identity was based on including the symbol of the fruitful tree and its origins attempt, through the mention of Mane-France.
We also worked on redesigning the brand’s hierarchy, helping Oliviers & Co to sort its products by geographical origin, ingredients and flavors, through the adoption of a new and premium code system.
For the retail market, we created a new concept for the stores, applying a luminous, sunny and sensorial atmosphere which combined wood, cement tiles and a chromatic green pallet to express Mediterranean’s richness and variety.
We also developed the concept of “Oliothèque”, which provides a panoramic picture of the best oils coming from the Mediterranean and invites the shopper to explore new tastes, heritage and cuisine specialties. A true cartography of the selected olive oil and vinegar territories, this library of easy access provides a more dynamic display of products.
The new visual identity of Oliviers & Co started reflecting a premium dimension of the brand that, by integrating new service and retail codes, contributes to a richer shopping experience and enhances its global expansion.