CBA B+G was awarded in 4 categories of the Effie Awards in Peru, an internationally renowned and respected award in the marketing and communication industry. Two silvers and a bronze for D’Onofrio to go and a gold for Sublime.
The marketing plan for D’Onofrio was deservedly acknowledged – the new point of sale display of ice cream for travelers cruising the South Pan-American Highway, the main route to Peruvian beaches – increased the sale of Nestlé ice creams by 150% in the period. As for Sublime, a chocolate brand launched more than 90 years ago and highly consumed in Peru, the award was for the advertising campaign “Vístete con una Sonrisa”, that conveys the new identity of the product, with the logo transforming into a smile. Smile and cheer with us too! – visit the Effie award website and check the other winners.