Lusófonos Creativity Award
CBA B+G takes part for the first time and wins in two categories
CBA B+G took part for the first time of the Prêmio Lusófonos da Criatividade (Lusófonos Creativity Award), an international award open to competitors of Portuguese speaking countries. We had two winning projects: Braskem, for Corporate Image (silver) and Smoovlatté, for Packaging (bronze).
We are mostly pleased and honored to have received this award. To check the other winning projects, visit the award's website.
Braskem - Silver Award
Corporate Image Category
The strategic repositioning of the corporate brand image was built aiming the globalization of Braskem brand. We helped to redefine the brand and its positioning and worked towards a total alignment, from the brand implementation in communication tools to the furniture, to training sessions about brand culture. Braskem is now known to have an innovative and human-sensitive positioning in its category.
Smoovlatté - Bronze Award
Inspired by coffee shops, the new Nestlé Brazil coffee-based line of beverages’ brand communication breaks the existing codes of the category, featuring graphisms and hand-made drawings. The strength of the gesture matches the lifestyle of its consumers, the so-called millennials. The drinks are practical, different from pure coffee, and provide the right amount of energy and flavor for the young people.