A new visual system with drops and an increase in the quantity and quality of information available on the label. With these novelties, inspired by consumer research, Nestlé has just put its new Cooking Cream on the shelves. Our team rethought the brand’s whole design system as part of a branding Project that has also rethought the products’ portfolio and their future pathways. Thus, with a renewed visual identity and novelties to come, Nestlé Cooking Cream is back in the media after 19 years without launching any kind of advertising campaign, now featuring in several communication vehicles. Check some of the articles: Packaging of the World, ABRE, Embalagem e Marca, Clube de Criação, Ycar, Geek Publicitário.
Check here the full case and choose the ideal version of the product to transform your dish!