What changes the Covid-19 pandemic crisis brings to businesses? How are brands going to position themselves for the new normal? What role do Strategy and Planning play in this context?
Alex Espinosa, CBA B+G’s Head of Strategy, Innovation and Research, talked twice about the topic to PropMark – a portal dedicated to the Media, Marketing and Communication Industry. Alex shared his view about the importance of helping clients in this moment, through new collaborative and co-creative means. He mentioned how CBA B+G has been using online methodologies and artificial intelligence tools to monitor new behaviours and trends in order to guide brands, so that they can continue creating value even during the crisis. Check PropMark printed version of the interviews: